Client:

German Online Service Provider

 

Challenge:

Thanks to the connectivity of smart home entertainment devices any content can be consumed comfortably in the the living room. To maintain a leading position in the fast growing video on demand market aggressive sales targets shall be achieved with the help of an Interim Head of Sales.

 

Core issues:

  • Which are the levers to achieve quick wins in regards to customer, turn over and EBITDA targets?
  • How can they be influenced?
  • How do processes need to be structured to ensure high efficiency in times of high campaign frequency?

 

Our input:

  • Identification, prioritisation and implementation of various short term on- and offline measurements to gain and retain customers
  • Lead a team of Online Sales and Key Account Managers

 

Results:

  • Achievement of nearly all KPI targets
  • New process to implement sales & marketing campaigns in place
Steuerrad der Unternehmensberatung