Development and realization of a lottery

Client:
German mobile network operator

Challenge:

Additional services and campaigns must be planned to reach the intended turnover figure. The realization of a comprehensive lottery requires resources and know-how that cannot be mastered by the customer himself.

Core issues:

  • Which basic lottery mechanisms are available to generate short-term turnover?
  • Which periods, prize structures, communication strategies etc. would be the most suitable?
  • Which technical and legal restrictions must be taken into consideration?

Our input:

End-to-end realization and project management

  • Analysis of possible concepts as well as of technical and legal restrictions
  • Selection of providers for technical realization as well as securing a media partner
  • Comprehensive partner management as well as internal coordination with the relevant stakeholders
  • Arrangement of the communication concept including SMS and e-mail campaign, coordination with media partners, etc.
  • Support of technical implementation
  • Invoicing to the partners

Results:

  • Achievement of a relevant turnover result within 7 days
  • Smooth technical and organizational process