Regional growth strategy

12.07.2015  • Growth- & Value-Strategy

Client:
International telecommunications provider

Challenge:
Definition and implementation of a regional marketing approach with a focus on existing customers and community building

Core issue:
How could regions be optimized on the sales side and be dealt with on the marketing side in consideration of cost-benefit aspects?

Our input:

  • Definition of the growth areas and cities in consideration of network quality, area of distribution and size of existing clients
  • Differentiation of the marketing approaches according to growth and areas of development
  • Definition of the roll-out process (organizational set-up, process definition, data management, logistics).
  • Creation of a regional marketing team (persons responsible for sales and marketing on a regional and municipal basis)
  • Community concept for existing clientsResults:
    Differentiated marketing and sales approach according to regions with a significant improvement of conversion rate usage