Development of a new commission model for sales staff

German mobile network operator


The existing incentive model is not sufficiently ambitious to support the corporate objectives in an adequate way.

Core issues:

  • How can we develop a more attractive incentive model in consideration of all levels?
  • How can the topic “Multichannel” be considered in the model?
  • How would the incentive system become more attractive for top sellers?

Our input:

  • Development of an incentive and payment model taking into account the challenges of a multichannel concept.
  • Integration of sales functions that had not been considered before


  • Implementation of the new incentive model

Increase in sales figures