Interim Management Head of Sales

Client:
German Online Service Provider

Challenge:
Thanks to the connectivity of smart home entertainment devices any content can be consumed comfortably in the the living room. To maintain a leading position in the fast growing video on demand market aggressive sales targets shall be achieved with the help of an Interim Head of Sales.

Core issues:

  • Which are the levers to achieve quick wins in regards to customer, turn over and EBITDA targets? How can they be influenced?
  • How do processes need to be structured to ensure high efficiency in times of high campaign frequency?

Our input:

  • Identification, prioritisation and implementation of various short term on- and offline measurements to gain and retain customers
  • Lead a team of Online Sales and Key Account Managers

Results:

  • Achievement of nearly all KPI targets
  • New process to implement sales & marketing campaigns in place