Performance marketing

Client:
German cable provider

Challenge:

The marketing function within a company is constantly under the pressure of demonstrating the contribution marketing makes with regard to the company’s success. In the face of reduced budgets for marketing and sales, the issue of campaign management and the contribution of communication measures to corporate success is becoming paramount.

Core issues:

  • How can marketing create sustainable values for a company?
  • How sensible is orientation on monetary figures?
  • Are there any success patterns for campaigns?
  • What is a successful campaign anyway?
  • Which process steps are to be observed?
  • What are the specific strengths and weaknesses of individual measures?

Our input:

  • Optimization of the overall campaign processes of classic measures
  • Introduction of a new target group segmentation for direct marketing measures aimed at the acquisition of new customers
  • Interim management of the Performance Marketing department

Results:

  • Increase of brand awareness by 8%

Increase of response rate by 0.5%