Proposition management mobile broadband
German fixed & mobile network operator
Mobile broadband and mobile internet are among the strongest growth sections in mobile communications so that it is very important to define a sustainable proposition for mobile broadband with country-specific attributes on an international level.
- In which countries should the topic of mobile internet be prioritized?
- Is the price the only differentiator?
- Which target segments exist?
- Which target group has the strongest MBB affinity?
- How high is the willingness to pay for mobile broadband?
- Development of country-specific propositions
- Evaluation of the business model for each country
- Creation of the respective board patterns and ensuring the coordination processes
- Cross-departmental communication on an international level
- Steady growth in all countries
Strongest CAGR for all data products