Proposition management mobile broadband

09.01.2015  • Product & Innovation

Client:
German fixed & mobile network operator

Challenge:

Mobile broadband and mobile internet are among the strongest growth sections in mobile communications so that it is very important to define a sustainable proposition for mobile broadband with country-specific attributes on an international level.

Core issues:

  • In which countries should the topic of mobile internet be prioritized?
  • Is the price the only differentiator?
  • Which target segments exist?
  • Which target group has the strongest MBB affinity?
  • How high is the willingness to pay for mobile broadband?

Our input:

  • Development of country-specific propositions
  • Evaluation of the business model for each country
  • Creation of the respective board patterns and ensuring the coordination processes
  • Cross-departmental communication on an international level

Results:

  • Steady growth in all countries

Strongest CAGR for all data products