Develop & implement marketing & CRM strategies

Campaign Management supports the creation, monitoring and measurement of marketing campaigns. It serves to implement marketing strategies and the correct sales orientation.

The main focus of campaign management is always to address the right offer via the right channel and at the right time to our partner.

We support you from the conception to the implementation:

  • Definition of the relevant campaign library
  • Definition of the customer contact strategy
  • Prioritisation of campaigns
  • Development of multi-level and automated campaigns
  • Definition of campaign and master control groups
  • Operational management of campaigns

Benefits

  • Optimisation of existing campaign portfolio
  • Increase of customer lifetime value through up-selling & cross-selling
  • Reduction of the churn rate through prevention & winback optimisations
Ansprechpartner: Stefan Meyer-Spickenagel