Client:
German Online Service Provider
Challenge:
Thanks to the connectivity of smart home entertainment devices any content can be consumed comfortably in the the living room. To maintain a leading position in the fast growing video on demand market aggressive sales targets shall be achieved with the help of an Interim Head of Sales.
Core issues:
- Which are the levers to achieve quick wins in regards to customer, turn over and EBITDA targets?
- How can they be influenced?
- How do processes need to be structured to ensure high efficiency in times of high campaign frequency?
Our input:
- Identification, prioritisation and implementation of various short term on- and offline measurements to gain and retain customers
- Lead a team of Online Sales and Key Account Managers
Results:
- Achievement of nearly all KPI targets
- New process to implement sales & marketing campaigns in place
