German cable provider



The marketing function within a company is constantly under the pressure of demonstrating the contribution marketing makes with regard to the company´s success. In the face of reduced budgets for marketing and sales, the issue of campaign management and the contribution of communication measures to corporate success is becoming paramount.


Core issues:

  • How can marketing create sustainable values for a company?
  • How sensible is orientation on monetary figures?
  • Are there any success patterns for campaigns?
  • What is a successful campaign anyway?
  • Which process steps are to be observed?
  • What are the specific strengths and weaknesses of individual measures?


Our input:

  • Optimization of the overall campaign processes of classic measures
  • Introduction of a new target group segmentation for direct marketing measures aimed at the acquisition of new customers
  • Interim management of the Performance Marketing department



  • Increase of brand awareness by 8%
  • Increase of response rate by 0.5%
Steuerrad der Unternehmensberatung